I was looking through an antique "Life" magazine the other day and was fascinated with some of the old advertising. The magazine dates from the 1st September, 1912 and is labeled as "Life - A Record For Busy Folk". Unfortunately it is missing the front cover. I don't know much about this magazine except that it is an Australian production, published in Melbourne by Fitchett Brothers Proprietary Ltd. It contains a small section that touches on some world news and an even smaller section devoted to Australian news items. Much of the magazine is filled with human interest articles and fictional stories as well as some articles about science and sports with the remainder being allocated to advertising. It was the advertising that caught my interest so I thought I would share some of the ads below. Many of the ads are on a slight angle as they were not printed square to the page. Hope you enjoy the old ads as much as I did.
|Large SCOTT'S EMULSION - COD LIVER OIL WITH LIME & SODA bottle
"A strong tonic" "keeps the bowels regular"
|Large AYER'S SARSAPARILLA bottle from Lowell, Mass., U.S.A.
|WIOLETTA HAIR FOOD & TONIC
for the "manly appearance" and long beard apparently.
"The Habit is Expensive and Extremely Dangerous to Health". Some good advice.
"A Delightful Family Medicine". No more constipation!
A never ending problem for all men folk.
|HEARNE'S Bronchitis Cure
|AutoStrop SAFETY RAZOR
"No Blade so keen - no shave so clean"
"In Health or Sickness" "complete food .... for the Invalid and Robust"
Apparently preferred over soft drinks and strong drinks according to the ad.
This was the back cover of the magazine.
|The Edison "Opera" Phonograph
Still on my want list to own one day.
|Union Steam Ship Co of New Zealand Ltd.
Fancy a trip to the South Sea Islands aboard a steam ship "equipped with every convenience for comfortable travel".
Even electric fans and plenty of bananas!
|Everylady's Cook Book
Not too sure about allowing the little kid to carve the turkey though!
|W. JNO. BAKER, The House of Steel
Nice pocket knives.
|Farmer's Friend Oil Engine & KODAK Folding Brownie
Both nice collectable items.
|Anthorny Hordens' Triumph Pipes
"the Pipe for connoisseurs"
NB: The position of the apostrophe is as per the ad.
|FREE Coloured and Artistic POST CARDS
Look at all the cool stuff you can have if you just sell some postcards.
I wonder how many people took them up on their offer.
|Ideal Bedroom Arm-Chairs
"Roe's Wicker Combination Bedroom and Commode Chairs"
"Best Tyres that Money Can Buy"
not "Cycle Tyres of the cheap and nasty order"